Digital Strategy

Strategy comes before everything else! That's why I provide a strategic web marketing service that helps identify the actions that truly impact the growth of your business. After a comprehensive analysis of your company and the sector it operates in, we can define the right activities and tools to achieve concrete growth objectives, setting metrics for measuring and optimizing performance over time.

My service is right for your business if:

You don’t want to waste time, energy, and money on wrong investments

You’re looking for a professional to manage your growth on the web

You want to increase Brand Awareness, meaning you want your company to be known by people who are potentially interested in converting

You want to reach new potential customers and retain current ones

You want to drive traffic to your website to make your brand and what it offers better known

You don’t have the necessary knowledge to create a strategy to surpass or stand out from your competitors and leverage the tools involved in the customer purchase journey

What do you get?

In-depth study of the brand

its history, values, target audience, and positioning, as well as how the target perceives it
A tailor-made marketing plan for your company

This is the right mix of tools to carry out online advertising campaigns, developing advanced Cross Media Advertising campaigns linked to web marketing funnels with growth objectives in Lead Generation and E-Commerce.
Online reputation

You will have all the necessary tools to improve and monitor your online reputation in the digital world

How does it work?

1

Analysis

Definition of the business and study of the brand
Analysis of the products/services you sell
Study of historical sales data
Definition of the purchase process
Benchmarking of the sector and analysis of competitors
Analysis of the brand’s digital ecosystem (website, landing pages, social profiles)

2

Definition of the Strategy

I will prepare a custom report that defines:

Differentiating elements of your brand/product/service
Sales funnel
Digital ecosystem
Internet marketing tools and channels
Budget for online advertising
Objectives and KPIs

Related Services

9 years of experience in various communication agencies have taught me many lessons. Today, I’m happy to offer a wide range of services to develop your online business. Let’s create your digital business together!

Website and E-commerce Creation

We create websites for businesses and professionals based on their goals and needs.

We develop efficient, professional, and easy-to-use websites so that company staff can easily update the published content.

For e-commerce websites, my team and I typically use three platforms: Shopify, Ecwid, and WooCommerce. In all these web projects, the main goal is to create a website that is aesthetically pleasing and aligned with the brand values, while also being high-performing in search engines and optimized to boost sales, lead generation, or brand awareness.

CRM Creation

Since December 2020, I’ve been a certified consultant for Marketing Cloud Salesforce and Hubspot.
The CRM is now the fundamental platform for managing all marketing and sales activities for startups, companies, and organizations. Owning a CRM helps you identify and classify leads, increase revenue from existing customers, offer better support to clients, and improve products and services.
With CRM, you can:

Store customer, contact, company, lead, and sales opportunity information
Gain a broader view of your contacts and their preferences to better understand how to acquire new customers
Manage and monitor social media
Create and measure email and SMS marketing campaigns
Create landing pages
Collect websites, email addresses, phone numbers, and social media accounts, facilitating communication and relationships with customers
And much more.

I help you create a control center for your business that gives you a 360-degree view of your customers.

Google ADS

I help acquire new contacts interested in your products or services through Google Ads, creating effective Google AdWords campaigns.
Google allows you to advertise your products or services to potential customers when they are searching for what you offer, reaching a wider audience than any other medium.
Service includes:

Marketing strategy with defined goals and budget
Account and campaign creation
Keyword analysis and offer management
Creation of text and visual ads
Development of dedicated landing pages
Scheduling ads
Profiling campaigns and contacts
Conversion tracking and ongoing management
Periodic reports
All KPIs are managed in-house.

Web Copywriting and Content Marketing

After analyzing your industry, we identify the most effective keywords to target potential users. Based on this list, we create tailored descriptive content.

I offer Web Copywriting and Content Marketing services for professionals and companies looking to develop a corporate blog, turning it into an inbound channel that grows the brand's authority and generates qualified traffic.

Do you need more information?

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Book a call

Would you like to explore any aspect of my services, clarify any doubts, or ask for advice? Book a free 15-minute call, and I will send you the details of the call once it's confirmed.

Reviews

We have been working together for almost three years on projects with a specific focus: small e-commerce businesses. We have had the chance to experiment with everything Facebook allows, and perhaps even a bit more, sharing some great achievements along the way. Elena is pure "Russian energy" in its finest form. Competent, fast, collaborative, and friendly are the first adjectives that come to mind. If you're looking for a skilled social media manager, look no further...

Andrea Boschi

I use Instagram to promote my aesthetic medicine business. After trying to manage it myself with no results, I decided to turn to an expert. My friend recommended Elena. She helped me understand social media and improve my communication strategy. I discovered a highly skilled professional. I am very happy to have met Elena. We still stay in touch, and she helps me with advertising and writing interesting articles. Thank you so much!

Irene Ferrante

In 2019, we contacted the GM marketing agency. The main goal for the social media campaign was to attract 10,000 attendees to our organization’s conference. The agency assigned Elena as the social media marketing specialist. She tackled the task brilliantly. The goal was reached—14k attendees! We also gained many new clients, and our organization’s name became even more famous. Thank you for the great work!

Sabrina Birelli

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