Digital Export Management
Expert in marketing in the Eurasian Economic Union market (RUSSIA, KAZAKHSTAN, BELARUS, ARMENIA, and KYRGYZSTAN).
Until 2014, I lived and worked in Russia. After many years of both professional and personal growth across various former USSR countries, I now focus on helping companies, entrepreneurs, and professionals who want to export their business abroad, leveraging my passions and contacts.
  • Research potential clients, suppliers, partners
    For those who want to introduce their products and services into foreign markets, I help identify potential distributors according to product characteristics, positioning, and market developments. I also develop digital marketing strategies to successfully grow a commercial network. I offer linguistic assistance for trade fairs, meetings, travels, showrooms, and company support in Italy and other countries.
  • Certification for product export
    A team of partners will support companies in the certification process, helping them obtain EAC/CU TR (EAEU) / metrological / fire safety certifications in compliance with the main agreements of the Eurasian Economic Union (Armenia, Belarus, Kazakhstan, Kyrgyzstan, and Russia).
  • Market research for developing competitive products
    I help adjust products according to market needs to serve it better. I provide market research to develop truly competitive products and services. Additionally, I offer translation services for brochures, catalogs, websites, and company information materials.
My service is for your business if:
You want to sell your products/services abroad
You want to buy from foreign suppliers
You want to manufacture abroad
You want to form alliances with foreign partners

Services:

I bring internationalization directly into the company, operating within the structure and guiding it to best reach its goals. I offer much more than consultancy: it’s a true internal, strategic, and operational support that allows the staff to grow in the necessary skills for the big international leap.
Market Research
I conduct market analysis, build specific sector databases, and offer managerial training aimed at understanding international economic and cultural environments. I also provide competitor analysis and mapping of potential clients.
PR and Communication
Strategic and operational consultancy services to introduce your product and company abroad through activities such as web marketing, social media marketing, content marketing, website and newsletter content.
I help identify the target audience and select the best channels to activate, plan communication, and create editorial content. I also create websites and CRM systems, manage social media pages, and assist in creating and participating in exclusive events or trade fairs, as well as managing international press relations.
Research, Analysis, and Development of Local Partnerships
I evaluate mutual contributions, expected financial returns, and possible synergies.
I create a business plan aimed at potential partners, highlighting prospects and objectives to be achieved from the joint venture.
I select potential partners abroad, present the initiative to them, and make private contact with identified partners.
Operational Support for Internationalization
  • Legal support: for international contracts, adjusting production to target markets, e-commerce, and registration of industrial rights abroad (trademarks and patents).
  • Fiscal support: for corporate tax issues.
  • Customs support: technical, legislative, and procedural aspects related to import/export.
  • Financial support: for access to banking assistance for internationalization.
  • Certification support: for mandatory product certifications.
Translation and Interpretation
With the rise of globalization, relying on a professional translator is essential for conducting business effectively in your target market.
Translation of websites, brochures, and labels involves modifying the content to make it accessible and aligned with the expectations of the target audience.
Interpretation services are provided exclusively by qualified professional interpreters, covering even the most specific needs.
Recruitment and Staffing Abroad
From internal and external candidate searches to recommendations of passive candidates who meet the required criteria, I provide a holistic view of your talent pool, making it easy to identify the most suitable candidates.
Support for Participation in International Fairs and Events
I can organize turn-key participation in international fairs and events, conferences, and forums in Russia and the entire Eurasian Economic Union region and Eastern Europe countries.
I research and select the fairs and events that best suit your needs, liaise with event organizers and fair bodies, set up stands and personalize them based on your specifications, prepare and translate advertising documents, provide interpretation services, and arrange meetings with potential clients at your booth. I also organize travel for your team attending these events.
Export and Customs Clearance
I provide assistance with export and customs clearance operations to and from Italy, Belarus, Russia, and the Eurasian Economic Union.
Business Meeting Organization
I organize both online and offline business meetings, including research of clients or partners in relevant sectors, meeting scheduling, assistance with interpretation and local travel, drafting and translating offers, contracts, technical and commercial documents, and preparing company presentations and websites in Russian. I also assist with booking flights and hotels.
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© All Rights Reserved. Elena Zykina 2021
P.Iva 02176370662
Email: elena@elenazykina.it
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